How Kuhcoon uses IronWorker and Node.js to improve social media advertising

[This post is part of a series of customer success stories that Chad Arimura is putting together highlighting key customers and how they are using Iron.io to do some pretty big things.]


Kuhcoon offers a suite of tools built around the management and optimization of social media advertising for businesses. They provide two tools – a basic social media management application that is used for managing, publishing, and tracking earned social media campaigns, and an intelligent Facebook Ads Platform that lets users easily create and manage paid social ad campaigns while receiving automated help and spending optimization. Both services are growing in popularity and require constant account updates and voluminous data collection.

Charles Szymanski CTO, Kuhcoon

Chad Arimura caught up with Charles (CJ) Szymanski, CTO of Kuhcoon, to talk about his challenges and how Iron.io helped him build a reliable and scalable worker system. Here's what CJ had to say:

How does IronWorker help you process social data?

The system is controlled by a single worker that is scheduled to continually run and schedule other smaller workers to perform specific tasks at different time periods. This set up has provided a way to easily collect millions of data points daily without a single issue.

Kuhcoon Improves Social Marketing

Our worker processes use Node.js to make asynchronous calls to multiple API end points at once and can now collect hundreds of data points during a single worker cycle that takes less than 2 seconds.

With the scalability of the Iron.io platform and the ability to run 1000's of concurrent workers at any given time, Iron.io truly does deliver the perfect asynchronous worker platform.